WHY CANS

WHY WINE
IN CANS?

Wine does not have to change just because the package does. VINOCAN uses aluminium cans as a compact, single-serve alternative for occasions where a traditional bottle is not always the most practical format.

Wine Aluminium can Single serve Another format

The format

What is wine
in a can?

Wine in a can is wine packaged in an aluminium beverage can instead of a traditional glass bottle. It is still wine; the main difference is the packaging format.

The wine, can specification and filling process need to work together. When they do, a can offers a compact format that is easy to chill, carry and serve.

Common format
250 ML
Also possible
200 ml in suitable production contexts

Why the format works

Small format.
Real practicality.

A can does not need to replace every bottle. It gives wine another useful format for particular moments, places and serving needs.

01

Portable

A lightweight, compact pack that is easy to take along where permitted and appropriate.

02

Single serve

A practical portion when opening a full bottle is not the right fit for the moment.

03

Easy to chill

The small format cools conveniently and takes up little room in a fridge or cooler.

04

Space efficient

Cans stack neatly and use storage space efficiently at home, at events and in retail.

05

Made for more moments

A different way to serve wine at picnics, gatherings, festivals and other informal occasions.

One can. One serving moment.

Open what
you want.

A 250 ml can contains approximately one third of a standard 750 ml bottle. That makes it a useful option when a full bottle is more than the moment calls for.

Choosing a single-serve format can also help reduce leftover wine when only one serving is wanted.

About the material

Why
aluminium?

Aluminium combines practical packaging qualities with an established recycling route. What happens after use still depends on local collection and processing systems.

Learn about sustainability
01

Recyclable

Aluminium can be recycled when it is collected and processed through an appropriate system.

02

Lightweight

The pack is light to carry and handle compared with many traditional wine formats.

03

Compact

A stackable shape can make efficient use of storage and transport space.

And the wine?

The package has
to fit the wine.

Canned wine is not simply a matter of moving any wine into any can. The product, internal lining, can specification and filling conditions must be considered together.

Beverage cans have an internal lining, so the wine is not intended to sit directly against bare aluminium. The appropriate solution can vary by wine and project; there is no single universal specification for every product.

Wine canning
Cutaway of a VINOCAN wine can showing the internal lining

Cans vs bottles

Not a replacement
for every bottle.

Bottles remain the right choice for many wines, occasions and rituals. Cans add another option rather than demanding an either-or decision.

The best format depends on the wine, the intended serving, the occasion and how the product should be positioned.

Good to know

Wine in cans,
answered.

Is canned wine real wine?

Yes. It is wine in a different packaging format. As with any pack, the wine and packaging need to be suitable for each other.

Does wine taste different from a can?

A well-matched and properly produced can is intended to protect the wine, which sits against an internal lining rather than bare aluminium. The final experience also depends on the wine, production and storage.

How much wine is in a can?

250 ml is a common wine-can format and is approximately one third of a standard 750 ml bottle. Other sizes can also be used.

Are wine cans recyclable?

Aluminium cans can be recycled when collected and processed through an appropriate system. Collection rules and infrastructure vary by location.

Why choose a can instead of a bottle?

Cans can be useful for portability, single servings, chilling and compact storage. They are an additional format, not a universally better choice for every wine or occasion.

Does the wine touch the aluminium?

Beverage cans use an internal lining, so the wine is not intended to be in direct contact with bare aluminium. The lining and can specification should be selected for the product.

Can sparkling wine go in a can?

Suitable sparkling wines can be considered. Pressure and the complete product and packaging specification need to be reviewed for the particular project.

Try the format

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VINOCAN.

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